SONIC BOOST.
is an audio experience where ASICS goes back to its starting point, a healthy mind in a healthy body. Through an inspiring and motivating campaign, this target group will no longer see exercise as a must, but more as "fun."
📷 Madebyjulicious
Emma Johan Sousa
Joshua Osariere
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Daniel Geerligs
THE GUYS.
THE GIRLS.
The Sonic Boost campaign message was born out of an interest in sensory branding and, in particular, audio and the health that continues to deteriorate today from young to old.
Most young people experience stress, performance pressure and mental and physical problems every day because of all the responsibilities and burdens they carry and have to bear. A desire to exercise more is there, but little discipline and motivation holds them back. The campaign message will therefore have a great impact on the youth generation, the Gen Z'ers, through a personal audio experience. The new generation is our future. So let's make a change now!
We encounter audio every day. From radio, TV, to our own playlists and concerts; music cannot be avoided and the target audience cannot live without it. Music is therefore the perfect way to trigger young people in a motivating and activating way to start working on their health. Their future.
In short, ASICS is here in the future not only for the typical runner and athlete, but also for the youth generation who just need that extra push towards a better future. Sonic Boost is a movement, for the younger, among us.